Strategic Alliances :
​Integrated Marketing Strategies

The Just For Laughs Group now offers 360° partnership opportunities and services in 2016, in Montreal (Festival Juste pour rire/ Just For Laughs Festival, Zoofest, Mondial des Jeux, BOUFFONS!MTL) Toronto (JFL42), and NOW in Vancouver  with JFL North West. Strategic partnerships with the Just For Laughs Group provide access to a wide variety of audiences including gamers, foodies, families, young connected urbanites, festival-goers and other consumers of all ages.

The Just for Laughs’ Strategic Alliances department creates 360° marketing strategies for brands with any JFL property in Canada. Services include: brand integration, on-site activations, live experiences, social media, exclusive branded content, traditional brand sell media (at preferential rates), behind the scenes videos and access to artists, comedians, personalities as brand ambassadors. See some examples on their Youtube page.