Strategic Alliances :
Integrated Marketing Strategies
The Just For Laughs Group now offers 360° partnership opportunities and services in 2019, in Montreal (Festival Juste pour rire/ Just For Laughs Festival, Zoofest, ComedyPRO, Mondial des Jeux, BOUFFONS!MTL) Toronto (JFL42), and NOW in Vancouver with JFL North West. Strategic partnerships with the Just For Laughs Group provide access to a wide variety of audiences including gamers, foodies, families, young connected urbanites, festival-goers and other consumers of all ages.
The Just for Laughs’ Strategic Alliances department creates 360° marketing strategies for brands with any JFL property in Canada. Services include: brand integration, on-site activations, live experiences, social media, exclusive branded content, traditional brand sell media (at preferential rates), behind the scenes videos and access to artists, comedians, personalities as brand ambassadors. See some examples on their Youtube page.
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New partnership between KIA CANADA and the JUST FOR LAUGHS FESTIVAL
Just for Laughs announces exciting new programs and services for 2016
Partnership between Just for Laughs and Amnesia Rockfest
Juste pour rire innovates personalized mini-galas
Juste pour rire launches its sponsored content service